All Selves

Solly Baby Fall / Winter 2016, Creative

Solly Baby makes baby wraps for modern parents - lightweight, breathable and stylish. Creative direction for the Fall / Winter 2016 collection included concepts, location scouting and prop styling for a series of six photoshoots to showcase the brand in both studio and lifestyle settings. Using the final images a collection launch campaign was developed and executed across all social media platforms and integrated into an ongoing digital marketing strategy. 

Photography Max Wanger, Styling Sarah Lowe and Sunshine Madsen, Hair and Makeup Michelle Hodnett, Creative Direction Rachael Desztich, Models Elaina Bellis and James Branaman, Kelly Harris, Erin Hagstrom and the Rowley Family