Rachael leads brand operations and creative direction for women's fashion and lifestyle brands.
She has spent 20 years inside the creative engine of women's fashion and lifestyle brands - not just directing the vision, but building the brand, the strategy and the workflows behind it, while managing the timelines, budgets and cross-functional partners that make successful campaigns possible. She's the person who can hold both the vision and the operational logistics behind it at once, so a brand never has to choose between beautiful and organized.
But underneath all of it, what drives Rachael is the woman on the receiving side. The customer, when she puts on a piece of clothing and feels like the best version of herself. What does "better" look like for her? What's going to make her feel like she's part of something bigger than a transaction? When that question is at the center, the creative hits, the operations hold, and so does the business.
At home, you can usually find Rachael jumping on the trampoline with her two kids or reading a self help book. Her current intention is to do something that makes her uncomfortable every day.
“Rachael has been incredibly instrumental in building our brand strategy. She is extremely thorough and thoughtful every step of the way, and knows exactly what will help you build your brand authentically. She’s pure pleasure to work with and really puts her heart into her work.”
Stephanie Hauptli, Hauptli Haus Kids
"Rachael has an uncanny ability to tap into and cultivate the heart of a brand. She carries that talent into each touchpoint and every relationship - a holistic approach that is thoughtful, expansive, and can bring tremendous value to any brand.”
Simone LeBlanc, Simone LeBlanc Inc.
“Working with Rachael not only was an absolute pleasure but her promptness, attention to detail, and creative eye made our photo shoot a success. This photo shoot couldn’t have happened without her partnered vision and excellent execution. The results were stunning.”
Lisa Bunch, Sonnet James